Authentix Protects Brands, Consumers, Investors and Profits
Brand Security Strategy Saves Customers $1 Billion Annually

Las Vegas and Dallas -  September, 2005
The International Chamber of Commerce estimates that seven percent of world trade is in counterfeit goods, and it's a number that is on the rise. Counterfeiting has become a rampant problem in many areas including the pharmaceutical, tobacco and consumer goods industries.

Counterfeiters not only harm company sales and profits, but they exploit honest marketing dollars, brand reputation and consumer trust by masquerading inferior products as authentic brands.

“In the past three years, Authentix has helped governments and brand owners recover over $3 billion in lost sales and tax lost revenues in the consumer goods, petroleum and pharmaceutical industries alone,” said Phil Martin, vice president, Consumer Goods, Authentix. “The solutions implemented provided a substantial return on investment for clients.”

Authentix provides the most comprehensive solutions and services in the industry. These include in-product and on-package authentication and tracking technologies and their seamless integration into clients manufacturing processes. Field and web surveillance ensures that counterfeit distribution is impeded, while chain of custody evidence supports clients to ensure effective remediation. By layering sophisticated technologies and services together with real time intelligence, Authentix offers protection that is virtually impossible for counterfeiters to defeat.

At PackExpo, Authentix will be sharing information about implementing an effective anti-counterfeiting program to help safeguard customers, brand reputation and revenues.


Authentix Exhibiting at PackExpo 2005
Please visit Authentix in booth # N-9735 in the Packaging Security Pavilion at PackExpo 2005 in Las Vegas, Sept. 26-28.

About Authentix
Authentix® is the global leader in authentication solutions for brand protection and fiscal recovery. As the inventor and developer of many of the leading nano-scale authentication solutions in use today, we have a world-class technology portfolio. Moreover, our skills in applying those technologies to solve counterfeit, adulteration and smuggling issues for clients, ensures that we are a trusted partner of many of the world's leading brand owners and governments. In the last three years we have recovered over $3 billion in lost revenues in the petroleum, pharmaceutical and consumer goods industries alone. In addition, our expertise in the fields of valued documents, currency and homeland security applications helps protect the very fabric of our society.

For more information about Authentix, see www.authentix.com

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