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Authentix featured in Drinks Buyer Magazine
Dallas -
October, 2005
In an article recently published in Drinks Buyer Magazine, Authentix VP of Consumer Goods, Phil Martin, discusses the problem of spirits counterfeiting and the solutions available to fight them. The article, entitled "Fighting Counterfeits", ran in the September 2005 issue.
Martin states in the artlce that Authentix is a technology leader, being the only company to have the ability to mark the product itself and the packaging. Their in-product markers are colorless and tasteless and provide field-testable verification of the product. In addition, their strategic programs offer global supply chain monitoring. This comprehensive brand protection stragegy routinely delivers recovered revenues and 1:10 cost-benefit value to the boardroom.
About Authentix
Authentix® is the Global Leader in authentication solutions for brand protection and fiscal recovery. As the inventor and developer of many of the leading nano-scale authentication solutions in use today, we have a world-class technology portfolio. Moreover, our skills in applying those technologies to solve counterfeit, adulteration and smuggling issues for clients, ensures that we are a trusted partner of many of the world's leading brand owners and governments. In the last three years we have recovered over $3 billion in lost revenues in the oil and gas, pharmaceutical and consumer goods industries alone. In addition, our expertise in the fields of security documents, currency and homeland security applications helps protect the very fabric of our society.
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