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Authentix Featured in CMO Magazine
Dallas -
December, 2005
Duncan Ritchie, VP of global marketing and strategy, discusses the problem of counterfeit products being placed into authentic packaging in the December issue of CMO, a magazine that targets marketing executives.
The article entitled “Faking It,” details counterfeiting issues that brands face and provides advice on how to best protect brands.
About Authentix
Authentix® is the Global Leader in authentication solutions for brand protection and fiscal recovery. As the inventor and developer of many of the leading nano-scale authentication solutions in use today, we have a world-class technology portfolio. Moreover, our skills in applying those technologies to solve counterfeit, adulteration and smuggling issues for clients, ensures that we are a trusted partner of many of the world's leading brand owners and governments. In the last three years we have recovered over $3 billion in lost revenues in the oil and gas, pharmaceutical and consumer goods industries alone. In addition, our expertise in the fields of security documents, currency and homeland security applications helps protect the very fabric of our society.
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